Detailed comparison across 10 dimensions
Winner: ActionIQ
ActionIQ clearly comes out ahead of mParticle on Staquest's weighted six-dimension score. Neither lists a free tier. mParticle's paid plans start at $62/mo.
| Overview | ||
|---|---|---|
| Type | hybrid | hybrid |
| Company | mParticle | ActionIQ |
| Free Tier | ||
| Has API | ||
| Open Source | ||
| Trending | Stable | Stable |
| Industries | MarketingData & AnalyticsLegal & Compliance | MarketingData & Analytics |
| Categories | customer-data | customer-data |
| Website | Visit | Visit |
ActionIQ
custom
| Feature | mparticle | actioniq |
|---|---|---|
| Activate Directly From Your Warehouse Or Lakehouse | ||
| Audience Center | ||
| Real-Time Speed And Warehouse Scale In One | ||
| Customer Data Platform | ||
| Stream, Enrich, And Activate Audiences In Real Time | ||
| Identity Resolution | ||
| Journey Management | ||
| Real-Time Cx |
Showing 8 of 8 features
Dashes mean the feature isn't listed in our data. The tool may still support it.
On Staquest's weighted six-dimension scoring, ActionIQ comes out ahead overall, though mParticle can be the better fit depending on your priorities — see the dimension-by-dimension breakdown above.
ActionIQ scores higher on pricing value in Staquest's analysis. It is the highest-weighted dimension in this comparison.
