Adobe Marketo Engage vs Blackbaud Raisers Edge Nxt

Name: Blackbaud Raiser's Edge NXT
Author: Blackbaud

Detailed comparison across 10 dimensions

Adobe Marketo Engage and Blackbaud Raiser's Edge NXT score closely across Staquest's six weighted dimensions, with no decisive overall winner. Neither lists a free tier.

Quick Overview

Overview	Adobe Marketo EngageEnterprise lead management and account-based marketing automation.	Blackbaud Raiser's Edge NXTDonor management and CRM for nonprofit organizations.
Type	saas tool	saas tool
Company	Adobe	Blackbaud
Free Tier
Has API
Open Source
Learning Curve	-	-
Integration	-	-
Trending	Stable	Stable
GitHub Stars	-	-
Industries	MarketingData & AnalyticsFinTechSales & CRM	MarketingData & AnalyticsFinTechSales & CRM
Categories	marketing-toolsmarketing-automation	crm
Website	Visit	Visit

Dimension Scores

Winners by Dimension

Pricing Value

Tie15% weight

Adobe Marketo Engage

8.0

Blackbaud Raisers Edge Nxt

8.0

Features

Tie15% weight

Adobe Marketo Engage

3.0

Blackbaud Raisers Edge Nxt

3.0

Free Tier

Tie10% weight

Adobe Marketo Engage

2.0

Blackbaud Raisers Edge Nxt

2.0

Ease of Use

Tie10% weight

Adobe Marketo Engage

5.0

Blackbaud Raisers Edge Nxt

5.0

Scalability

Adobe Marketo Engage10% weight

Adobe Marketo Engage

10.0

Blackbaud Raisers Edge Nxt

7.8

Integrations

Tie10% weight

Adobe Marketo Engage

8.0

Blackbaud Raisers Edge Nxt

8.0

API Quality

Tie10% weight

Adobe Marketo Engage

6.0

Blackbaud Raisers Edge Nxt

6.0

Momentum

Tie10% weight

Adobe Marketo Engage

3.0

Blackbaud Raisers Edge Nxt

3.0

Community

Tie5% weight

Adobe Marketo Engage

3.0

Blackbaud Raisers Edge Nxt

3.0

Open Source

Tie5% weight

Adobe Marketo Engage

2.0

Blackbaud Raisers Edge Nxt

2.0

Pricing Comparison

Adobe Marketo Engage

Growth–

custom

Core marketing email
Segmentation
Automation
Measurement

Select–

custom

Everything in Growth
Essential marketing automation and measurement
Behavioral targeting
Advanced segmentation
A/B testing
Mobile engagement

Prime–

custom

Everything in Select
Lead- and account-based marketing
Journey analytics
AI personalization

Ultimate

Contact sales

custom

Everything in Prime
Premium attribution
Advanced BI analytics
Dedicated customer success manager
Sandbox environment

Blackbaud Raiser's Edge NXT

Custom Quote

Contact sales

View pricing

custom

View Adobe Marketo Engage View Blackbaud Raisers Edge Nxt