Detailed comparison across 10 dimensions
Winner: HubSpot Marketing Hub
HubSpot Marketing Hub clearly comes out ahead of Adobe Marketo Engage on Staquest's weighted six-dimension score. Neither lists a free tier. HubSpot Marketing Hub's paid plans start at $20/mo.
| Overview | ||
|---|---|---|
| Type | saas tool | saas tool |
| Company | Adobe | HubSpot, Inc. |
| Free Tier | ||
| Has API | ||
| Open Source | ||
| Trending | Stable | Stable |
| Industries | MarketingData & AnalyticsFinTechSales & CRM | MarketingData & AnalyticsFinTechSales & CRM |
| Categories | marketing-toolsmarketing-automation | marketing-toolscrm |
| Website | Visit | Visit |
HubSpot Marketing Hub
custom
custom
custom
custom
per seat
per seat
per seat
| Feature | adobe-marketo-engage | hubspot-marketing-hub |
|---|---|---|
| A/B Testing | ||
| Advanced Bi Analytics | ||
| Access To Starter Customer Platform (Marketing, Sales, Service, Content, Data, And Commerce Hubs) | ||
| Advanced Segmentation | ||
| Ad Conversion Events | ||
| Ai Personalization | ||
| Advanced Hierarchical Team Management | ||
| Automation | ||
| Behavioral Event Triggers | ||
| Behavioral Targeting | ||
| Custom Reporting | ||
| Core Marketing Email | ||
| Multi-Touch Revenue Attribution | ||
| Dedicated Customer Success Manager | ||
| Omnichannel Marketing Automation | ||
| Essential Marketing Automation And Measurement | ||
| Predictive Lead Scoring | ||
| Everything In Growth | ||
| Video Hosting | ||
| Everything In Prime | ||
| Everything In Select | ||
| Journey Analytics | ||
| Lead- And Account-Based Marketing | ||
| Measurement | ||
| Mobile Engagement | ||
| Premium Attribution | ||
| Sandbox Environment | ||
| Segmentation |
Showing 28 of 28 features
Dashes mean the feature isn't listed in our data. The tool may still support it.
On Staquest's weighted six-dimension scoring, HubSpot Marketing Hub comes out ahead overall, though Adobe Marketo Engage can be the better fit depending on your priorities — see the dimension-by-dimension breakdown above.
HubSpot Marketing Hub scores higher on pricing value in Staquest's analysis. It is the highest-weighted dimension in this comparison.
