Detailed comparison across 10 dimensions
Winner: Brandwatch
Brandwatch clearly comes out ahead of Sprinklr on Staquest's weighted six-dimension score. Neither lists a free tier. Sprinklr's paid plans start at $249/mo.
| Overview | ||
|---|---|---|
| Type | hybrid | hybrid |
| Company | Brandwatch (Cision) | Sprinklr, Inc. |
| Free Tier | ||
| Has API | ||
| Open Source | ||
| Learning Curve | - | - |
| Integration | - | - |
| Trending | Stable | Stable |
| GitHub Stars | - | - |
| Industries | MarketingMedia & Entertainment | MarketingMedia & Entertainment |
| Categories | social-media | social-media |
| Website | Visit | Visit |
Brandwatch
custom
per seat
per seat
custom
| Feature | brandwatch | sprinklr |
|---|---|---|
| Advanced Analytics | ||
| 15+ Communication Channels | ||
| Consumer Intelligence | ||
| Access To 30+ Social And Digital Channels | ||
| Custom Data Retention | ||
| Advanced Analytics With Custom Metrics | ||
| Influencer Marketing | ||
| Basic Ai Chatbots | ||
| Social Media Management | ||
| Canned Responses | ||
| Content Recommendations By Openai'S Chatgpt | ||
| Dedicated Customer Success Manager | ||
| Digital Asset And Campaign Manager | ||
| Everything In Advanced Plans | ||
| Global Brand Compliance And Governance | ||
| Knowledge Base | ||
| Omnichannel Customer Service With Guaranteed Slas | ||
| Omnichannel Inbox (Email, Social Media) | ||
| Omnichannel Keyword Monitoring And Social Listening | ||
| Persona-Specific Dashboards | ||
| Publisher And Content Calendar | ||
| Skill-Based Routing Automation | ||
| Smart Ai Scheduler | ||
| Sprinklr Insights And Marketing Suites | ||
| Unified Inbox With Contact History | ||
| Unlimited Profiles On 10+ Social And Review Channels |
Showing 26 of 26 features
Dashes mean the feature isn't listed in our data. The tool may still support it.
On Staquest's weighted six-dimension scoring, Brandwatch comes out ahead overall, though Sprinklr can be the better fit depending on your priorities — see the dimension-by-dimension breakdown above.
Brandwatch scores higher on pricing value in Staquest's analysis. It is the highest-weighted dimension in this comparison.
