Detailed comparison across 10 dimensions
Winner: Klaviyo
Klaviyo clearly comes out ahead of CleverTap on Staquest's weighted six-dimension score. Klaviyo has a free tier; CleverTap does not. Paid plans start at $75/mo for CleverTap and $20/mo for Klaviyo.
| Overview | ||
|---|---|---|
| Type | saas tool | hybrid |
| Company | CleverTap | Klaviyo |
| Free Tier | ||
| Has API | ||
| Open Source | ||
| Learning Curve | - | - |
| Integration | - | - |
| Trending | Stable | Stable |
| GitHub Stars | - | - |
| Industries | Data & AnalyticsMarketing | MarketingData & AnalyticsAI & Machine LearningE-Commerce |
| Categories | analyticse-commerce | customer-dataemail-marketingmarketing-tools |
| Website | Visit | Visit |
Klaviyo
usage based
custom
custom
freemium
usage based
usage based
custom
| Feature | clevertap | klaviyo |
|---|---|---|
| Advanced Analytics | ||
| Advanced Automation | ||
| Audience Segmentation | ||
| Advanced Reporting | ||
| Automate Segmentation | ||
| Advanced Segmentation | ||
| Everything In Advanced | ||
| Automation | ||
| Everything In Essentials | ||
| Built-In Reporting | ||
| Experiment, Measure And Optimize | ||
| Customer Hub | ||
| Hyper-Personalization | ||
| Dedicated Support | ||
| Intellinode | ||
| Email Marketing | ||
| Omni-Channel Experiences | ||
| Email/Chat Support | ||
| Predictive Segmentation | ||
| Everything In Email Plan | ||
| Premium Engagement Channels | ||
| Everything In Free | ||
| Real-Time Product Recommendations | ||
| Mobile Push Notifications | ||
| Priority Support | ||
| Segmentation | ||
| Sms/Mms Marketing |
Showing 27 of 27 features
Dashes mean the feature isn't listed in our data. The tool may still support it.
On Staquest's weighted six-dimension scoring, Klaviyo comes out ahead overall, though CleverTap can be the better fit depending on your priorities — see the dimension-by-dimension breakdown above.
CleverTap's paid plans start at $75/mo and Klaviyo's start at $20/mo, so Klaviyo is the lower entry price. Check the pricing comparison for higher tiers and per-seat costs.
Klaviyo offers a free tier; CleverTap does not currently list one.
Klaviyo scores higher on pricing value in Staquest's analysis. It is the highest-weighted dimension in this comparison.
