Detailed comparison across 10 dimensions
Winner: Klaviyo
Klaviyo clearly comes out ahead of Customer.io on Staquest's weighted six-dimension score. Klaviyo has a free tier; Customer.io does not. Paid plans start at $100/mo for Customer.io and $20/mo for Klaviyo.
| Overview | ||
|---|---|---|
| Type | saas tool | hybrid |
| Company | - | Klaviyo |
| Free Tier | ||
| Has API | ||
| Open Source | ||
| Learning Curve | moderate | - |
| Integration | medium | - |
| Trending | Stable | Stable |
| Industries | MarketingAI & Machine Learning | MarketingData & AnalyticsAI & Machine LearningE-Commerce |
| Categories | marketing-toolsemail-marketing | customer-dataemail-marketingmarketing-tools |
| Website | Visit | Visit |
Klaviyo
usage based
usage based
custom
freemium
usage based
usage based
custom
| Feature | customerio | klaviyo |
|---|---|---|
| 1 Million Emails Per Month | ||
| Advanced Automation | ||
| 10 Object Types | ||
| Advanced Reporting | ||
| 2 Object Types | ||
| Advanced Segmentation | ||
| 5K Profiles | ||
| Automation | ||
| 90-Day Onboarding Support | ||
| Built-In Reporting | ||
| Ai Agent With Core Execution Skills | ||
| Customer Hub | ||
| Audit Logging & Data Governance | ||
| Dedicated Support | ||
| Basic Data Integrations | ||
| Email Marketing | ||
| Custom Agent Limits + Execution Skills | ||
| Email/Chat Support | ||
| Custom Email Volume & Pricing | ||
| Everything In Email Plan | ||
| Custom Profile Volume & Pricing | ||
| Everything In Free | ||
| Daily Routines (Scheduled Tasks) | ||
| Mobile Push Notifications | ||
| Dedicated Customer Success Manager | ||
| Priority Support | ||
| Dedicated Hardware | ||
| Segmentation | ||
| Dedicated Technical Implementation Specialist | ||
| Sms/Mms Marketing |
Showing 30 of 30 features
Dashes mean the feature isn't listed in our data. The tool may still support it.
On Staquest's weighted six-dimension scoring, Klaviyo comes out ahead overall, though Customer.io can be the better fit depending on your priorities — see the dimension-by-dimension breakdown above.
Customer.io's paid plans start at $100/mo and Klaviyo's start at $20/mo, so Klaviyo is the lower entry price. Check the pricing comparison for higher tiers and per-seat costs.
Klaviyo offers a free tier; Customer.io does not currently list one.
Klaviyo scores higher on pricing value in Staquest's analysis. It is the highest-weighted dimension in this comparison.
