Fathom Analytics vs Google Analytics (GA4)

Detailed comparison across 10 dimensions

Winner: Google Analytics (GA4)

Google Analytics (GA4) clearly comes out ahead of Fathom Analytics on Staquest's weighted six-dimension score. Google Analytics (GA4) has a free tier; Fathom Analytics does not. Fathom Analytics's paid plans start at $15/mo.

Quick Overview

Overview	Fathom AnalyticsSimple, privacy-first analytics without cookies or banners.	Google Analytics (GA4)Industry-standard event-based analytics for web and mobile apps.
Type	saas tool	saas tool
Company	Conva Ventures Inc.	Google
Free Tier
Has API
Open Source
Trending	Stable	Stable
Industries	Data & AnalyticsMarketing	Data & AnalyticsMarketing
Categories	analytics	analytics
Website	Visit	Visit

Dimension Scores

Winners by Dimension

Overall Winner

Google Analytics (GA4)

Fathom Analytics: 6.7Google Analytics (GA4): 7.3(+0.6 pts)

Pricing Value

Fathom Analytics15% weight

Fathom Analytics

9.7

Google Analytics (GA4)

8.0

Free Tier

Google Analytics (GA4)10% weight

Fathom Analytics

2.0

Google Analytics (GA4)

9.0

Scalability

Fathom Analytics10% weight

Fathom Analytics

10.0

Google Analytics (GA4)

8.6

Integrations

Tie10% weight

Fathom Analytics

8.0

Google Analytics (GA4)

8.0

Community

Tie5% weight

Fathom Analytics

3.0

Google Analytics (GA4)

3.1

Open Source

Tie5% weight

Fathom Analytics

2.0

Google Analytics (GA4)

2.0

Pricing Comparison

Fathom Analytics

Up to 1,000,000 pageviews

~$60/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Up to 100,000 pageviews

~$15/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Up to 200,000 pageviews

~$25/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Up to 500,000 pageviews

~$45/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Up to 2,000,000 pageviews

~$100/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Up to 5,000,000 pageviews

~$140/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Up to 10,000,000 pageviews

~$200/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Up to 15,000,000 pageviews

~$290/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Up to 20,000,000 pageviews

~$380/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Up to 25,000,000 pageviews

~$470/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Over 25,000,000 pageviews

Contact sales

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Google Analytics (GA4)

Free

freemium

Unlimited properties
Cross-platform tracking
Event-based measurement
Exploration reports
AI-powered insights
BigQuery export (up to 10M rows/month)

Analytics 360

Contact sales

custom

Everything in Free
No data sampling
Advanced audiences
SLA guarantee
Dedicated support
Enhanced BigQuery limits

Feature Comparison

Feature	fathom-analytics	google-analytics-ga4
100% Data Ownership
Advanced Audiences
50 Sites Included
Ai-Powered Insights
Amazing Email Support
Bigquery Export (Up To 10M Rows/Month)
Api Access
Cross-Platform Tracking
Easy Integration With All Cmss/Frameworks
Dedicated Support
Ecommerce/Event Tracking Included
Enhanced Bigquery Limits
Enterprise-Grade Infrastructure
Event-Based Measurement
Forever Data Retention
Everything In Free
No Cookie Banners Required
Exploration Reports
Unlimited Data Exports
No Data Sampling
Unlimited Email Reports
Sla Guarantee
Unlimited Properties

Showing 23 of 23 features

Dashes mean the feature isn't listed in our data. The tool may still support it.

Frequently asked questions

Is Fathom Analytics or Google Analytics (GA4) better?

On Staquest's weighted six-dimension scoring, Google Analytics (GA4) comes out ahead overall, though Fathom Analytics can be the better fit depending on your priorities — see the dimension-by-dimension breakdown above.

Does Fathom Analytics or Google Analytics (GA4) have a free tier?

Google Analytics (GA4) offers a free tier; Fathom Analytics does not currently list one.

Which is better for pricing value, Fathom Analytics or Google Analytics (GA4)?

Fathom Analytics scores higher on pricing value in Staquest's analysis. It is the highest-weighted dimension in this comparison.

View Fathom Analytics View Google Analytics (GA4)