Fathom Analytics vs Matomo

Detailed comparison across 10 dimensions

Winner: Matomo

Matomo clearly comes out ahead of Fathom Analytics on Staquest's weighted six-dimension score. Matomo has a free tier; Fathom Analytics does not. Fathom Analytics's paid plans start at $15/mo.

Quick Overview

Overview	Fathom AnalyticsSimple, privacy-first analytics without cookies or banners.	MatomoPrivacy-focused, open-source alternative to Google Analytics.
Type	saas tool	saas tool
Company	Conva Ventures Inc.	Matomo
Free Tier
Has API
Open Source
Learning Curve	-	-
Integration	-	-
Trending	Stable	Stable
GitHub Stars	-	-
Industries	Data & AnalyticsMarketing	Data & AnalyticsMarketing
Categories	analytics	analyticsuser-testing
Website	Visit	Visit

Dimension Scores

Winners by Dimension

Overall Winner

Matomo

Fathom Analytics: 5.5Matomo: 6.1(+5.4 pts)

Pricing Value

Fathom Analytics15% weight

Fathom Analytics

9.7

Matomo

8.0

Features

Tie15% weight

Fathom Analytics

3.0

Matomo

3.0

Free Tier

Matomo10% weight

Fathom Analytics

2.0

Matomo

8.0

Ease of Use

Tie10% weight

Fathom Analytics

5.0

Matomo

5.0

Scalability

Fathom Analytics10% weight

Fathom Analytics

10.0

Matomo

9.4

Integrations

Tie10% weight

Fathom Analytics

8.0

Matomo

8.0

API Quality

Tie10% weight

Fathom Analytics

6.0

Matomo

6.0

Momentum

Tie10% weight

Fathom Analytics

3.0

Matomo

3.0

Community

Tie5% weight

Fathom Analytics

3.0

Matomo

3.0

Open Source

Matomo5% weight

Fathom Analytics

2.0

Matomo

7.0

Pricing Comparison

Fathom Analytics

Up to 1,000,000 pageviews

$60/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Up to 100,000 pageviews

$15/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Up to 200,000 pageviews

$25/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Up to 500,000 pageviews

$45/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Up to 2,000,000 pageviews

$100/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Up to 5,000,000 pageviews

$140/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Up to 10,000,000 pageviews

$200/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Up to 15,000,000 pageviews

$290/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Up to 20,000,000 pageviews

$380/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Up to 25,000,000 pageviews

$470/mo

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Over 25,000,000 pageviews

Contact sales

View pricing

usage based

50 sites included
Ecommerce/event tracking included
Easy integration with all CMSs/frameworks
API access
Forever data retention
100% data ownership
+5 more

Matomo

On-Premise

Free

View pricing

open source

Unlimited websites
Unlimited team members
Full data ownership
Self-hosted

Cloud

View pricing

usage based

Automatic updates
Robust security
No server maintenance
eCommerce Tracking
Event Tracking

Cloud Enterprise

Contact sales

View pricing

custom

Everything in Cloud
High-volume tracking
Custom allowances
Dedicated support

Feature Comparison

Feature	fathom-analytics	matomo
100% Data Ownership
Automatic Updates
50 Sites Included
Custom Allowances
Amazing Email Support
Dedicated Support
Api Access
Ecommerce Tracking
Easy Integration With All Cmss/Frameworks
Event Tracking
Ecommerce/Event Tracking Included
Everything In Cloud
Enterprise-Grade Infrastructure
Full Data Ownership
Forever Data Retention
High-Volume Tracking
No Cookie Banners Required
No Server Maintenance
Unlimited Data Exports
Robust Security
Unlimited Email Reports
Self-Hosted
Unlimited Team Members
Unlimited Websites

Showing 24 of 24 features

Dashes mean the feature isn't listed in our data. The tool may still support it.

Frequently asked questions

Is Fathom Analytics or Matomo better?

On Staquest's weighted six-dimension scoring, Matomo comes out ahead overall, though Fathom Analytics can be the better fit depending on your priorities — see the dimension-by-dimension breakdown above.

Does Fathom Analytics or Matomo have a free tier?

Matomo offers a free tier; Fathom Analytics does not currently list one.

Which is better for pricing value, Fathom Analytics or Matomo?

Fathom Analytics scores higher on pricing value in Staquest's analysis. It is the highest-weighted dimension in this comparison.

What are the main differences between Fathom Analytics and Matomo?

Matomo is open source. The feature comparison and dimension scores above cover the full breakdown.

View Fathom Analytics View Matomo