Detailed comparison across 10 dimensions
Winner: Google Analytics (GA4)
Google Analytics (GA4) clearly comes out ahead of Looker on Staquest's weighted six-dimension score. Google Analytics (GA4) has a free tier; Looker does not.
| Overview | ||
|---|---|---|
| Type | saas tool | saas tool |
| Company | - | |
| Free Tier | ||
| Has API | ||
| Open Source | ||
| Learning Curve | - | steep |
| Integration | - | high |
| Trending | Stable | Stable |
| Industries | Data & AnalyticsMarketing | Data & AnalyticsSaaS & Cloud |
| Categories | analytics | analyticsbusiness-intelligence |
| Website | Visit | Visit |
Google Analytics (GA4)
freemium
custom
custom
custom
custom
| Feature | google-analytics-ga4 | looker |
|---|---|---|
| Advanced Audiences | ||
| 1 Production Instance | ||
| Ai-Powered Insights | ||
| 10 Standard Users | ||
| Bigquery Export (Up To 10M Rows/Month) | ||
| 2 Developer Users | ||
| Cross-Platform Tracking | ||
| Enhanced Security Features For Internal Bi And Analytics | ||
| Dedicated Support | ||
| For Deploying/Maintaining External Analytics And Custom Applications At Scale | ||
| Enhanced Bigquery Limits | ||
| For Small Organizations Or Teams With <50 Users | ||
| Event-Based Measurement | ||
| Everything In Free | ||
| Exploration Reports | ||
| No Data Sampling | ||
| Sla Guarantee | ||
| Unlimited Properties |
Showing 18 of 18 features
Dashes mean the feature isn't listed in our data. The tool may still support it.
On Staquest's weighted six-dimension scoring, Google Analytics (GA4) comes out ahead overall, though Looker can be the better fit depending on your priorities — see the dimension-by-dimension breakdown above.
Google Analytics (GA4) offers a free tier; Looker does not currently list one.
