Detailed comparison across 10 dimensions
Winner: Klaviyo
Klaviyo clearly comes out ahead of Iterable on Staquest's weighted six-dimension score. Klaviyo has a free tier; Iterable does not. Klaviyo's paid plans start at $20/mo.
| Overview | ||
|---|---|---|
| Type | hybrid | hybrid |
| Company | Iterable, Inc. | Klaviyo |
| Free Tier | ||
| Has API | ||
| Open Source | ||
| Learning Curve | - | - |
| Integration | - | - |
| Trending | Stable | Stable |
| GitHub Stars | - | - |
| Industries | MarketingData & Analytics | MarketingData & AnalyticsAI & Machine LearningE-Commerce |
| Categories | marketing-tools | customer-dataemail-marketingmarketing-tools |
| Website | Visit | Visit |
Klaviyo
custom
freemium
usage based
usage based
custom
| Feature | iterable | klaviyo |
|---|---|---|
| Advanced Personalization | ||
| Advanced Automation | ||
| Api Integrations | ||
| Advanced Reporting | ||
| Audience Segmentation | ||
| Advanced Segmentation | ||
| Campaign Analytics | ||
| Automation | ||
| Cross-Channel Messaging (Email, Sms, Push, In-App) | ||
| Built-In Reporting | ||
| Custom Slas | ||
| Customer Hub | ||
| Dedicated Customer Success | ||
| Dedicated Support | ||
| Workflow Studio Journey Builder | ||
| Email Marketing | ||
| Email/Chat Support | ||
| Everything In Email Plan | ||
| Everything In Free | ||
| Mobile Push Notifications | ||
| Priority Support | ||
| Segmentation | ||
| Sms/Mms Marketing |
Showing 23 of 23 features
Dashes mean the feature isn't listed in our data. The tool may still support it.
On Staquest's weighted six-dimension scoring, Klaviyo comes out ahead overall, though Iterable can be the better fit depending on your priorities — see the dimension-by-dimension breakdown above.
Klaviyo offers a free tier; Iterable does not currently list one.
Iterable scores higher on pricing value in Staquest's analysis. It is the highest-weighted dimension in this comparison.
