Detailed comparison across 10 dimensions
Winner: Iterable
Iterable clearly comes out ahead of mParticle on Staquest's weighted six-dimension score. Neither lists a free tier. mParticle's paid plans start at $62/mo.
| Overview | ||
|---|---|---|
| Type | hybrid | hybrid |
| Company | Iterable, Inc. | mParticle |
| Free Tier | ||
| Has API | ||
| Open Source | ||
| Trending | Stable | Stable |
| Industries | MarketingData & Analytics | MarketingData & AnalyticsLegal & Compliance |
| Categories | marketing-tools | customer-data |
| Website | Visit | Visit |
Iterable
custom
| Feature | iterable | mparticle |
|---|---|---|
| Advanced Personalization | ||
| Activate Directly From Your Warehouse Or Lakehouse | ||
| Api Integrations | ||
| Real-Time Speed And Warehouse Scale In One | ||
| Audience Segmentation | ||
| Stream, Enrich, And Activate Audiences In Real Time | ||
| Campaign Analytics | ||
| Cross-Channel Messaging (Email, Sms, Push, In-App) | ||
| Custom Slas | ||
| Dedicated Customer Success | ||
| Workflow Studio Journey Builder |
Showing 11 of 11 features
Dashes mean the feature isn't listed in our data. The tool may still support it.
On Staquest's weighted six-dimension scoring, Iterable comes out ahead overall, though mParticle can be the better fit depending on your priorities — see the dimension-by-dimension breakdown above.
Iterable scores higher on pricing value in Staquest's analysis. It is the highest-weighted dimension in this comparison.
