Detailed comparison across 10 dimensions
Winner: Klaviyo
Klaviyo clearly comes out ahead of Kit on Staquest's weighted six-dimension score. Both offer a free tier. Paid plans start at $33/mo for Kit and $20/mo for Klaviyo.
| Overview | ||
|---|---|---|
| Type | hybrid | hybrid |
| Company | Kit | Klaviyo |
| Free Tier | ||
| Has API | ||
| Open Source | ||
| Learning Curve | - | - |
| Integration | - | - |
| Trending | Stable | Stable |
| GitHub Stars | - | - |
| Industries | MarketingAI & Machine Learning | MarketingData & AnalyticsAI & Machine LearningE-Commerce |
| Categories | email-marketing | customer-dataemail-marketingmarketing-tools |
| Website | Visit | Visit |
Klaviyo
freemium
flat
flat
freemium
usage based
usage based
custom
| Feature | kit | klaviyo |
|---|---|---|
| 1 Sequence | ||
| Advanced Automation | ||
| 70+ Integrations | ||
| Advanced Reporting | ||
| Facebook Audiences | ||
| Advanced Segmentation | ||
| No Automations | ||
| Automation | ||
| Referral System | ||
| Built-In Reporting | ||
| Subscriber Scoring | ||
| Customer Hub | ||
| Unlimited Email Broadcasts | ||
| Dedicated Support | ||
| Unlimited Sequences | ||
| Email Marketing | ||
| Visual Automations | ||
| Email/Chat Support | ||
| Everything In Email Plan | ||
| Everything In Free | ||
| Mobile Push Notifications | ||
| Priority Support | ||
| Segmentation | ||
| Sms/Mms Marketing |
Showing 24 of 24 features
Dashes mean the feature isn't listed in our data. The tool may still support it.
On Staquest's weighted six-dimension scoring, Klaviyo comes out ahead overall, though Kit can be the better fit depending on your priorities — see the dimension-by-dimension breakdown above.
Kit's paid plans start at $33/mo and Klaviyo's start at $20/mo, so Klaviyo is the lower entry price. Check the pricing comparison for higher tiers and per-seat costs.
Both Kit and Klaviyo offer a free tier.
Klaviyo scores higher on pricing value in Staquest's analysis. It is the highest-weighted dimension in this comparison.
