Yotpo vs Klaviyo

Detailed comparison across 10 dimensions

Winner: Klaviyo

Klaviyo clearly comes out ahead of Yotpo on Staquest's weighted six-dimension score. Klaviyo has a free tier; Yotpo does not. Paid plans start at $89/mo for Yotpo and $20/mo for Klaviyo.

Quick Overview

Overview	YotpoE-commerce platform for reviews, loyalty, and visual UGC.	KlaviyoUnified customer platform for e-commerce email and SMS marketing.
Type	hybrid	hybrid
Company	Yotpo	Klaviyo
Free Tier
Has API
Open Source
Learning Curve	-	-
Integration	-	-
Trending	Stable	Stable
GitHub Stars	-	-
Industries	E-CommerceMarketing	MarketingData & AnalyticsAI & Machine LearningE-Commerce
Categories	e-commerce	customer-dataemail-marketingmarketing-tools
Website	Visit	Visit

Dimension Scores

Winners by Dimension

Overall Winner

Klaviyo

Yotpo: 4.8Klaviyo: 6.1(+13.7 pts)

Pricing Value

Klaviyo15% weight

Yotpo

4.7

Klaviyo

8.8

Features

Tie15% weight

Yotpo

3.0

Klaviyo

3.0

Free Tier

Klaviyo10% weight

Yotpo

2.0

Klaviyo

9.0

Ease of Use

Tie10% weight

Yotpo

5.0

Klaviyo

5.0

Scalability

Klaviyo10% weight

Yotpo

9.4

Klaviyo

10.0

Integrations

Tie10% weight

Yotpo

8.0

Klaviyo

8.0

API Quality

Tie10% weight

Yotpo

6.0

Klaviyo

6.0

Momentum

Tie10% weight

Yotpo

3.0

Klaviyo

3.0

Community

Tie5% weight

Yotpo

3.0

Klaviyo

3.0

Open Source

Tie5% weight

Yotpo

2.0

Klaviyo

2.0

Pricing Comparison

Yotpo

Starter

$89/mo

View pricing

flat

Maximize reviews impact with tools to drive SEO and brand awareness.

Pro

$169/mo

View pricing

flat

Optimize display to collect shopper data and drive on-site conversion.

Premium

Contact sales

View pricing

custom

Tailor your UGC strategies with smart data and advice from Yotpo's eComm experts.

Klaviyo

Free

View pricing

freemium

Email marketing
SMS/MMS marketing
Customer Hub
Built-in reporting
Automation
Segmentation

~$20/mo

View pricing

usage based

Everything in Free
Advanced segmentation
Advanced reporting
Email/chat support

Email + SMS

~$35/mo

View pricing

usage based

Everything in Email plan
SMS/MMS marketing
Mobile push notifications

Enterprise

Contact sales

View pricing

custom

Advanced segmentation
Advanced automation
Dedicated support
Priority support

Feature Comparison

Feature	yotpo	klaviyo
Maximize Reviews Impact With Tools To Drive Seo And Brand Awareness.
Advanced Automation
Optimize Display To Collect Shopper Data And Drive On-Site Conversion.
Advanced Reporting
Tailor Your Ugc Strategies With Smart Data And Advice From Yotpo'S Ecomm Experts.
Advanced Segmentation
Automation
Built-In Reporting
Customer Hub
Dedicated Support
Email Marketing
Email/Chat Support
Everything In Email Plan
Everything In Free
Mobile Push Notifications
Priority Support
Segmentation
Sms/Mms Marketing

Showing 18 of 18 features

Dashes mean the feature isn't listed in our data. The tool may still support it.

Frequently asked questions

Is Yotpo or Klaviyo better?

On Staquest's weighted six-dimension scoring, Klaviyo comes out ahead overall, though Yotpo can be the better fit depending on your priorities — see the dimension-by-dimension breakdown above.

Which is cheaper, Yotpo or Klaviyo?

Yotpo's paid plans start at $89/mo and Klaviyo's start at $20/mo, so Klaviyo is the lower entry price. Check the pricing comparison for higher tiers and per-seat costs.

Does Yotpo or Klaviyo have a free tier?

Klaviyo offers a free tier; Yotpo does not currently list one.

Which is better for pricing value, Yotpo or Klaviyo?

Klaviyo scores higher on pricing value in Staquest's analysis. It is the highest-weighted dimension in this comparison.

View Yotpo View Klaviyo