Adobe Marketo Measure

Name: Adobe Marketo Measure
Author: Adobe Inc.

Enterprise B2B marketing attribution and revenue planning.

Adobe Inc.13 views0 comparisons

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About Adobe Marketo Measure

Adobe Marketo Measure, formerly Bizible, is an enterprise-grade marketing attribution platform designed for B2B organizations seeking to bridge the gap between marketing activities and revenue outcomes. By tracking every touchpoint across the customer journey, it enables teams to quantify the impact of their campaigns on the sales pipeline. Its primary differentiator is the deep integration with the Adobe Experience Cloud and CRM systems, providing granular, data-driven insights that allow marketers to optimize budget allocation and demonstrate clear return on investment to stakeholders.

Type:SaaS

API:Available

Pros & Cons

Pros

Provides comprehensive multi-touch attribution across complex B2B buyer journeys.
Seamlessly integrates with Salesforce and Microsoft Dynamics for accurate revenue mapping.
Offers advanced reporting capabilities to justify marketing spend to executive leadership.
Enables precise optimization of marketing channels based on actual closed-won revenue.
Supports sophisticated custom attribution models tailored to specific business cycles.

Cons

Requires a significant time investment for initial configuration and data mapping.
Demands a high level of technical expertise to maintain data integrity.
Pricing is typically prohibitive for small to mid-sized businesses.
The interface can be overwhelming for users without a background in data analytics.

Who Is This For?

Best For

Marketing Operations Manager

Needs to track lead attribution and prove marketing ROI to the executive team.

Demand Generation Lead

Requires granular data to optimize campaign performance and allocate budgets effectively.

Revenue Operations Analyst

Focuses on aligning marketing and sales data to track the full revenue funnel.

Not Ideal For

Small Business Owner

The tool's complexity and enterprise pricing model are excessive for simple marketing needs.

B2C E-commerce Marketer

The platform is specifically architected for long-cycle B2B sales processes rather than transactional retail.

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IndustriesMarketing Data & Analytics Financial Services & Fintech

CategoriesMarketing

Pricing

Adobe Marketo Measure utilizes a high-end enterprise pricing model that reflects its position as a premium, data-intensive solution for large organizations with significant marketing budgets.