Build a scalable marketing data stack with Segment, AWS, and Tableau.
Marketing data is siloed across different tools, making it impossible to see the full customer journey or calculate true CAC.
A centralized dashboard showing real-time marketing performance and long-term customer LTV metrics.
Event tracking and behavioral analytics
Data routing and governance
Business intelligence and reporting
A robust data architecture for startups that need to consolidate marketing data from various sources into a single source of truth. This workflow captures granular user behavior, routes it through a central hub, stores it in a scalable cloud warehouse, and visualizes it for executive decision-making. It enables deep attribution modeling and customer journey analysis that standard analytics tools cannot provide.
